Conversion Rate Optimisation
Conversion rate optimisation is the best way to increase your operating margin.
“On average, only 2% of visitors complete their purchase on e-commerce websites, which means that 98% of the acquisition budget is lost”
We have a unique expertise, focused on neuroscience. Our consultants are experts trained frequently in neuroscience and consumer psychology.
Why use neuroscience?
Through neuroscience, we can gain a better understanding of consumer psychology which can in turn help us to understand how best to encourage their engagement and buying behaviour. It would be a mistake to treat our customers like robots; only a small part of consumers’ brains reacts like robots: that is to say using logic. Here is what you need to know about the difference between the psychology of robots and that of your customers and how it could be impacting your revenue:
At Convertize, we test and implement more than 200 neuroscience principles on our clients’ websites, with the aim to optimise their conversion rates.
[greybox]Optimising your conversion rate will lead to an increase in revenue, often due an increase in the average purchase amount per customer. You can download our methodology here.[/greybox]