Welcome to the latest instalment of our “Online Persuasion Insiders” series!

As a Conversion Optimisation Consultant, I can’t help but take note of how each website I visit optimises its conversions. Recently, I found myself in the market for a new desk lamp and, naturally, I ended up at the homepage of the Swedish giant IKEA.

Join me on my user journey as I take note of both the positives and the areas for improvement on their site and discover neuroscience principles at work, 17 mistakes to correct and 9 suggestions for optimisation.

Scenario offers over 150 neuromarketing tactics which can be applied easily to your website in order to maximise your conversions.

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