It’s true, there’s a part of your clients’ brains that acts just like robots, but it would be a mistake to treat them like one. Here is what you need to know about robot psychology and how it might be impacting your sales:

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The Psychology of Robots

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References :

  • Daniel Kahneman, Thinking Fast and Slow
  • Iyengar and Lepper, 2000 – Johnson and Goldstein, 2003 – Schwartz, 2004
  • Worchel, Lee and Adewole (1975) – Tversky & Kahneman, 1991 – Cialdini, 1993
  • Tversky & Kahneman, 1991 – Cialdini, 1993 – Kirby and Herrnstein, 1995

Thank you for reading!

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