The Status quo bias is our tendency to prefer that things stay as they are and to avoid making changes to our habits. This psychological bias can be explained by a fear of change. It’s the mentality that results in you becoming trapped in an uncompetitive phone contract, in a reluctance to try new products… or even in a missed opportunity to increase your online sales because you’d rather not make any changes to your website!

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Scenario offers over 150 neuromarketing tactics which can be applied easily to your website in order to maximise your conversions.

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