The Zeigarnik Effect is the psychological principle that explains how incomplete tasks stick in our mind more than ones we have completed. It is based on the fact that it is human nature to finish what we start and, if we don’t finish something, we experience dissonance, resulting in an uncomfortable feeling. Not finishing something puts us in a state of tension and gives us added incentive to get that thing completed. 

 

Scenario offers over 150 neuromarketing tactics which can be applied easily to your website in order to maximise your conversions.

TRY FOR FREE